Solutions · Spas and massage therapy
Loyalty program for spas and massage therapy
Nobody visits a spa weekly. The point is not frequency, it is being the name they think of next time.
What we hear most often
- Six months can pass between visits, and by then you are forgotten.
- The ticket is high, so every lost client costs real money.
- Gift cards bring people in once, then nothing.
The program we set up
- Mechanic
- Points per dollar, stacking across packages.
- Reward
- Free access or a treatment upgrade.
- Follow-up
- Birthday gift, then a 90-day inactivity nudge.
- Field note
- At this ticket size, recovering a single visit a year pays for the subscription.
The nudge that brings people back
At this ticket size, one recovered visit a year pays for the program. The nudge targets memory, not volume.
Your birthday is coming up. A treatment upgrade is waiting this month.
Frequently asked questions
Do packages earn points?
Yes, points stack on the amount paid, packages included. That is what makes the program meaningful at this ticket size.
Is three months too early to reach out?
It is our default threshold and it is adjustable. The goal is to speak before the client has picked somewhere else.