Solutions · Gyms and fitness studios
Loyalty program for gyms and fitness studios
A member who stops showing up cancels within weeks. It all comes down to attendance, and to a reminder that lands in time.
What we hear most often
- Cancellations arrive without warning, usually after a month away.
- January signups are gone by March.
- Nothing rewards the member who has come three times a week for two years.
The program we set up
- Mechanic
- Stamps per check-in: the card counts sessions, not dollars.
- Reward
- A private session, a shop item, or a free month of freeze.
- Follow-up
- 14-day inactivity. Past that, the membership is already cancelled in their head.
- Field note
- Churn is decided in the first six weeks. That is where the nudge earns its keep.
The nudge that brings people back
Fourteen days without a check-in is the clearest signal of a cancellation to come. That is when the message goes out.
Two weeks without seeing you. Your next session counts double.
Frequently asked questions
How is a check-in counted?
The member scans their card on arrival, like a turnstile. The card counts sessions, not dollars.
Does it replace my membership software?
No. ARSOM handles loyalty and follow-ups. Your software keeps billing and memberships.