Solutions · Bakeries and pastry shops
Loyalty cards for bakeries and pastry shops
Margins are thin and the visit is daily. The reward has to stay small, reachable, and land often.
What we hear most often
- Your customers walk past three other shops before reaching you.
- End-of-day unsold stock has nobody to talk to.
- Holiday orders go to whoever mentions them first.
The program we set up
- Mechanic
- Stamps, reward on the 10th visit.
- Reward
- A free pastry or loaf: low real cost, immediate perceived value.
- Follow-up
- Push on slow days and on special batches (holidays, weekends).
- Field note
- Saturday morning fills up on the notification you send Friday afternoon.
The nudge that brings people back
A notification sent Friday afternoon fills Saturday morning, and another one clears the day’s production.
Sourdough out of the oven at 4 p.m. About ten loaves left.
Frequently asked questions
Is a reward on the 10th visit profitable?
Yes: the reward is a low-cost product given after ten paid visits. The threshold is tuned to your margin at launch.
Can we announce special batches?
Yes. Notifications go to every cardholder, or to a single segment, from the dashboard.