Solutions · Car washes and auto services
Loyalty cards for car washes and auto services
Between two car washes, drivers take the closest one. A card already half full at your place tips the decision.
What we hear most often
- Your service is the same as the one 500 metres away.
- Winter concentrates demand, then spring drops it off a cliff.
- No way to tell who comes monthly from who came once.
The program we set up
- Mechanic
- Stamps per wash, reward on the 5th.
- Reward
- A free wash or a package upgrade.
- Follow-up
- 45-day inactivity and weather-based pushes (first thaw, after a salting episode).
- Field note
- Loyalty is won on habit: people go where their card is already half full.
The nudge that brings people back
The Montreal climate hands you natural reasons to reach out: a thaw, a salted road, a first sunny weekend.
Salt is back on the roads. Your 4th wash brings you closer to a free one.
Frequently asked questions
Does scanning work in self-serve?
Yes, a tablet can sit at the bay or at the till. The customer scans their QR code and the stamp lands.
Can the reward be an upgrade instead of a free wash?
Yes. A package upgrade often costs less than a free wash, for comparable perceived value.