Arsom Pass · For organizations

Your area’s discovery pass, with no tech team to hire

A discovery pass, or digital passport, is a digital pass, sold to the public, that gives access to offers at several partner businesses (most of them one-time) so people have a reason to try them. Your organization already brings these businesses together, and Arsom Pass lets it launch its own in Apple Wallet and Google Wallet. You choose the businesses and sell the pass. Arsom runs the technology and shows you the visits, business by business.

  • No app to download
  • In English and French
  • Data hosted in Canada
  • Visits and sales per business
The discovery pass on the Pass Holder’s phone: offers used, expiry date, QR code and businesses to try (French-language demo)
The business screen after redemption: offer granted to the Pass Holder (French-language demo)

Demo screens, shown in French, with fictional businesses. The pass and the redemption screen are also available in English.

What isn’t working today

  • A paper booklet is sold and then goes dark: you don’t know who bought it or which offers were used.
  • Members ask what the program does for them, and you have no per-business number to give.
  • Once printed, the booklet is frozen. A shop closes or an offer changes, and the fix waits for the next edition.
  • An app has to be funded and built, and then a visitor who is in town for three days has to download it.

What the pass changes for your kind of organization

Tourism boards and destination marketing organizations (DMOs)

Visitors buy the pass before the trip or at your counter and keep it on their phone for the stay. You then see visits business by business, where the booklet only gave you a count of copies sold.

BIAs, downtown and merchant associations

The pass sends a customer from one member to the next. Any member can sell it at the counter with a QR code of their own, and the sale is credited to them.

Guide publishers

Your selection of places already exists. The pass adds an offer at each one, and the printed card with its single-use QR code sells alongside the guide.

Local media

Readers follow you to find out where to go. With the pass, your recommendations become offers they can buy and, depending on sales, a revenue stream alongside advertising.

Chambers of commerce, towns and counties

A pass that sends residents from one member to the next, across town or across the region, and gives them a reason to try the places they walk past every week.

Festivals and events

A pass valid for the festival or the season, sold at the booth as well as online. It gives festivalgoers a reason to visit the businesses around the grounds.

At the counter, with no app

The Pass Holder shows the pass from their Wallet. The business redeems it on its own phone, and the visit shows up on your dashboard.

  1. The business screen after redemption: offer granted and the number of discoveries left on the pass (French-language demo)

    1The business redeems the offer

    With its own redemption login, on a phone or a computer. There is no scanner to buy and no app to install.

  2. The business screen when an offer was already used: redemption refused, with the date of first use (French-language demo)

    2A single-use offer works once

    On a second visit to the same business, the screen refuses the offer and shows when it was used. Staff have nothing to check by hand.

  3. The organization dashboard on a phone: passes distributed, offers granted, refusals and discoveries per day (French-language demo)

    3You see the visits

    Offers granted and refused, business by business, day by day. Every redemption is recorded.

Demo screenshots, in French, with fictional businesses.

Who does what

Arsom runs the technology. The network is yours, and the offers belong to your businesses.

You

Network and promotion

  • Choose the participating businesses
  • Set the price of the pass and its expiry date
  • Supply your artist’s illustration
  • Sell the pass and get the word out
  • Pay businesses whatever you agreed with them

Your businesses

The offers

  • Define their offers: one-time, repeatable or time-limited
  • Redeem offers on any phone or computer, with no hardware
  • Sell the pass at the counter if they want to

Sell where you already are

The three channels work together. The Arsom Pass page covers each in detail.

  1. Online

    Link to the checkout from your website, newsletter and social accounts. The pass lands in the buyer’s Wallet. A family can buy several in one purchase.

  2. At your counter, as a printed card

    A numbered card carrying your illustration and a single-use QR code. The buyer scans it and the pass opens on their phone. Each code activates one pass, and only one.

  3. At your businesses

    Each business gets a reusable promotional QR code, ready to print for a counter display. The sales it brings in are credited to it, with or without a commission. That part is your call.

Moving from a paper booklet or an existing program

You are not starting over. The businesses, offers and points of sale you already have are what the pass is made of.

  1. 1

    Take stock.

    List the businesses in the current edition, their offers, the price, and where the booklet is sold. Mark what stays as is and what you have wanted to change for years.

  2. 2

    Decide what stays in print.

    The booklet can become a numbered card sold at the same counters. Arsom sends the single-use QR codes as files and your printer does the rest.

  3. 3

    We configure the program.

    Businesses, offers, expiry date, visual identity. If you run several passes, each becomes its own program with its own businesses.

  4. 4

    Bring over current Pass Holders.

    Create, edit or deactivate Pass Holders one at a time from the dashboard.

  5. 5

    Start selling.

    Businesses keep honoring booklets already sold until they expire. The pass takes over with the next edition, and the first sales show up on the dashboard by program and by business.

The season report for your board

A paper booklet tells you how many copies sold. The pass tells you which businesses Pass Holders actually visited, and when. At the end of the season, you have what your board and funders ask for, and a case for bringing the businesses back.

The organization dashboard: passes distributed, offers granted, refusals, discoveries per day and most visited businesses
Demo data, fictional businesses, French-language interface.
  • Passes sold and activated, by program
  • Offers used, business by business and day by day
  • Sales credited to each reseller business
  • Data export, for your reports and business payouts

This is the data the platform records. We have no results to publish yet: our first network is being set up.

You have the network. Talk to us about the pass.

Tell us what you sell today, whether a booklet, a card or nothing yet, and how many businesses are in your network. We’ll get back to you with a quote. No obligation.

Tell us about your project

roman@arsom.quebec · Canada, United States, France · Dedicated account manager · Pricing by quote

Frequently asked questions

Is this the same as the Parks Canada Discovery Pass?

No. The Parks Canada Discovery Pass is an annual admission pass to national parks and historic sites. The discovery pass on this page is a local program: a tourism board, a BIA or a town brings businesses together, and each one gives Pass Holders an offer.

Do visitors have to download an app?

No. With Arsom Pass, the discovery pass is added to Apple Wallet or Google Wallet, with no app to download. A Pass Holder who switches devices gets the pass back by email.

We already sell a paper booklet. Do we have to stop printing?

No. The booklet becomes a numbered card with your illustration, sold in the same places. Its single-use QR code opens the pass on the buyer’s phone.

Do our businesses need any hardware?

No. Each business has its own redemption login and uses it on any phone or computer. Every redemption is recorded.

Who collects the money?

You do, through your own Stripe account. If you would rather not manage Stripe, sales go through Arsom’s account and the funds are paid out to you. Taxes are calculated at checkout either way.

Can we take our data with us if we switch platforms?

Yes. You can export your data from the dashboard at any time. Your privacy obligations to Pass Holders vary by country, so check those with an advisor.

How much does Arsom Pass cost?

An annual subscription that covers the platform, maintenance and support, plus a small commission on each paid pass sold. Pricing is by quote, based on the number of businesses and the length of the program. Arsom Pass costs less than Bandwango, and the comparison puts the two side by side.

Is the pass available in English and French?

Yes. The pass, the sign-up page and the redemption screen exist in English and French, so a destination that welcomes visitors in both languages runs a single program.

Where is Pass Holder data hosted?

In Canada. Your privacy obligations to Pass Holders (consent, retention, access) vary by country, province and state, so check them with an advisor.

Can a DMO replace its paper passport with Arsom Pass?

Yes. With Arsom Pass, a destination marketing organization can move a paper passport or coupon booklet into Apple Wallet and Google Wallet, and keep a numbered printed card sold at the same counters. You recreate current Pass Holders one at a time from the dashboard.

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