Discovery pass

Launch your own discovery pass. Arsom Pass runs the technology.

A discovery pass is a digital pass, sold to the public, that gives access to offers at several partner businesses (most of them one-time) so people have a reason to try them. Arsom Pass is the platform for launching yours in Apple Wallet and Google Wallet, under your own name. You pick the businesses and sell the pass. Arsom handles online checkout, the single-use QR codes for printed cards, redemption at the counter and sales tracking for each business.

  • Apple Wallet and Google Wallet, no app
  • Every sale credited to the business that brought it in
  • A dedicated account manager
  • Costs less than Bandwango
The discovery pass on the Pass Holder’s phone: offers used, expiry date, QR code and offers left to try (French-language demo)
The business screen after redemption: offer granted to the Pass Holder (French-language demo)

Demo screens, shown in French, with fictional businesses. The pass and the redemption screen are also available in English.

Key takeaways

  • Arsom Pass is a platform for launching a paid discovery pass, also called a city pass or digital passport, in Apple Wallet and Google Wallet.
  • The operator picks the businesses, sets the price and sells the pass. Arsom provides the platform, maintenance and support.
  • A pass can be sold three ways: online, through reseller businesses, or as a printed card with a single-use QR code.
  • Arsom charges an annual subscription and a small commission on each paid pass sold. Pricing is by quote.

Who does what

You know your area and its businesses, so recruiting, selling and promotion stay with you. Arsom handles everything technical.

You

Sales, marketing and promotion

  • Pick the participating businesses and agree on their offers
  • Set the price of the pass and its expiry date
  • Sell the pass and recruit your resellers
  • Get the pass in front of your audience
  • Order the illustration from your artist and the cards from your printer
  • Pay the businesses their share, as agreed with them

The participating business

The offers

  • Defines its own offers
  • Redeems offers on a phone or a computer, with its own login
  • Sells the pass at the counter, if it is a reseller

Three ways to sell your pass

Which one you use depends on your audience and on how much of the selling you hand to the businesses.

  1. Online

    The buyer pays online and adds the pass to their Wallet. Every sale lands in one place and you collect the money.

    • Payment through your own Stripe account. If you would rather not run Stripe, Arsom collects on its account and pays the funds out to you
    • Taxes calculated at checkout
    • Several passes in a single purchase
  2. Through reseller businesses

    Participating businesses sell the pass themselves. Each one gets a reusable promotional QR code to put on a counter display.

    • Every sale is credited to the business that brought it in
    • With or without a commission for the business: your call
    • An export prepares the payouts
  3. On a printed card

    A numbered card with your artist’s illustration and a single-use QR code. The buyer scans the code and the pass unlocks on their phone.

    • Each code activates one pass, and only one
    • Codes delivered as print-ready QR files
    • A card people keep and collect

What the platform does

Programs

  • Several separate pass programs, each valid at all of its participating businesses
  • A fixed expiry date that you choose
  • New programs and businesses added in settings, with no development work

Wallet pass

  • Apple Wallet and Google Wallet, no app to download
  • Your artist’s illustration, and a distinct visual identity for each program
  • Pass recovery by email

Collectible cards

  • Numbered cards, each with its own QR code
  • A single-use QR code on every card
  • Print-ready files for your printer

Offers

  • Each business defines its offers: one-time, repeatable or time-limited
  • Redemption on any phone or computer, with no hardware
  • Every redemption is recorded

Online sales

  • Through your Stripe account, or through Arsom’s, which pays the funds out to you
  • Taxes calculated at checkout
  • Several passes in one purchase

Sales by business

  • Every sale credited to the business that brought it in
  • A reusable promotional QR code for each business, ready to print
  • New codes created from the dashboard

Pass Holders

  • Create, edit or deactivate Pass Holders one at a time
  • Data export at any time

Dashboard and access

  • Visit statistics for each business
  • Sales by program and by business, activations and redemptions
  • An export for commission payouts
  • A separate redemption login for each business

From project to first pass sold

  1. 1

    We talk about your project.

    Your area, your audience, the businesses you have in mind and how you want to sell. You get a quote.

  2. 2

    We configure your program.

    The pass, its expiry date, the list of businesses and the visual identity, built around your artist’s illustration.

  3. 3

    Your businesses enter their offers.

    Each business has its own redemption login and defines what it gives Pass Holders.

  4. 4

    You start selling.

    Online, through your resellers and their QR codes, or on printed cards made from the files we deliver.

  5. 5

    You track sales and visits.

    The dashboard shows who is selling and where Pass Holders use their pass. The export prepares your payouts to the businesses.

Still looking for your first businesses? Read question 7 of the guide: who to call first, what to say and how to answer objections.

What Arsom charges

An annual subscription that covers the platform, maintenance and support, plus a small commission on each paid pass sold.

Subscription

Annual

Platform, maintenance and support included.

Commission

Per paid pass sold

A small commission, taken on each sale.

Pricing

By quote

Tell us about your project and we’ll send you a quote.

  • A dedicated account manager for each operator
  • We build what operators ask for, so their requests shape the product

What your revenue depends on

Your revenue is pass sales: the price of the pass times the number you sell. Both numbers are in your hands, along with the list of businesses and the way you get the word out.

Up to three amounts come out of each sale: the share you pay the participating businesses, if you promised one; the commission for businesses that sell the pass at their counter, if you pay one; and the platform and payment processing fees. You agree on the first two directly with your businesses. With Arsom, the platform costs an annual subscription plus a small commission per paid pass sold, quoted per project.

What’s left pays for the illustration, printing, promotion, professional advice and your time. The number of passes sold matters most and is the hardest to predict, so base your estimates on a conservative sales volume before you promise the businesses a share. Discovery pass costs and revenue goes through each cost line and how to work out your break-even.

Tell us about your discovery pass.

Describe your area, the businesses you have in mind and how you want to sell. We’ll get back to you with a quote. No obligation.

Book a demo

roman@arsom.quebec · Apple Wallet and Google Wallet · Dedicated account manager · Canada, United States, France

Frequently asked questions

What is a discovery pass?

A discovery pass, also called a city pass or digital passport, is a digital pass, sold to the public, that gives access to offers at several partner businesses (most of them one-time) so people have a reason to try them. The buyer pays once and uses the offers until the expiry date. Arsom Pass lets an operator launch one in Apple Wallet and Google Wallet.

Do my customers need to download an app?

No. With Arsom Pass, the discovery pass is added to Apple Wallet or Google Wallet, with no app. A Pass Holder who can no longer find the pass recovers it by email.

How does a business redeem an offer?

On Arsom Pass, a business redeems an offer on any phone or computer, with its own redemption login. There is no hardware to buy. Every redemption is recorded, and those records feed your visit statistics for each business.

I’d rather not manage Stripe. Is that a problem?

No. With Arsom Pass, you can collect payments on your own Stripe account, or let Arsom collect on its account and pay the funds out to you. Either way, taxes are calculated at checkout.

Do I have to pay the participating businesses?

No, that’s up to you. You can pay each business a share of every sale or pay nothing, in which case it takes part for the exposure and the new customers. For a reseller, you choose whether it earns a commission on the passes it sells.

How much does Arsom Pass cost?

Arsom charges an annual subscription that covers the platform, maintenance and support, plus a small commission on each paid pass sold. Pricing is quoted after a conversation about your project.

Who uses Arsom Pass today?

We can’t name a customer yet. Our first network is being set up, so there are no results to publish.

What about the rules on expiry, refunds and taxes?

Arsom Pass applies the expiry date you choose and calculates taxes at checkout. The rules themselves change from one place to the next: a prepaid pass may be subject to rules on expiry, refunds, taxes and personal data. Have an advisor review your project before you sell.

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